here it is

Mar. 10‘10

How to Put the “Best of Show” Addy to Use

If you are “The Old Man” from The Christmas story, when you win a MAJOR award you shine it up and put it in your frontroom window for the neighborhood to see and for your son to grope.

If you are 99.9% of advertising agencies, when you win a major award you shine it up and put it in your trophy case for your clients to see and for your employees to grope.

If you are Mindspace, when you win a major award you shine it up, strap it to a gold chain or bolt it to the hood of your car, and find other things to grope.

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Mar. 1‘10

Just because…

Because it’s Monday.

Because it’s March.

Because we’re Mindspace.

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Feb. 23‘10

Monitoring Your Brand Online – Is It Enough?

Have you read the Advertising Age article from February 15 titled, “My Life as H.J. Heinz: Confessions of a Real-Life Twitter Squatter” yet? If not, read it: http://bit.ly/aKwHIS [select first article listed]. Then, answer this question: What are you doing to monitor your brand across the various social media channels? Are you doing enough?

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Feb. 17‘10

3 Things That Make PR Successful

A successful PR campaign includes many elements including overall strategy, personnel and execution.

However, there are three elements that I deem as highly essential, but that are often skated over. They are:

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Feb. 16‘10

Combating a Negative Image: Jersey Shore

What do you do when your good name is being taken through the mud? You can launch a campaign on how the culprit needs to be stopped, or you could take the opportunity to launch a positive awareness campaign that proves the culprit wrong.

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Feb. 11‘10

A Publicity Nightmare

What do you do when you have a public relations nightmare on your hands? Have you considered the possibility of one? Judging by their reaction and handling of the situation, it seems as if the principal of Litchfield Elementary School and the Litchfield Elementary School District hadn’t planned for one.

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Feb. 8‘10

Super Bowl Ads- Worth the Cost?

Call me un-American, but there is only one thing I enjoy about Superbowl Sunday. Before you ask, no- it’s not the uber masculine trash talk about which team will prevail nor is it the gluttonous table spreads of bean dip, chicken wings, and blocks of processed cheese- rather it is the ridiculously over-priced advertisements between plays I look forward to most.

Light beer, Doritos, and Go-Daddy models- oh my.

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Feb. 5‘10

The Biggest Loser Takes a Bite out of Taco Bell

For some reason, I can’t miss an episode of The Biggest Loser. It’s my “guilty pleasure” show. There’s just something overly entertaining about watching twenty insanely obese people sweat out pounds in the double digits from week-to-week. But having the marketing mindset that I have, I can’t help but notice how half the show is filled with thinly veiled “product placement ads.” I enjoy analyzing commercial ads, sponsorship deals, and marketing strategies. With that said, in a recent episode of The Biggest Loser, I caught on to a very unique play on the “product placement” technique and I had to blog about it…

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Feb. 2‘10

Is the Social Media “Human Element” Overrated in the Corporate World?

What if I don’t want to interact with someone I don’t know who is sitting in a cubicle in New York tweeting on behalf of a corporation?

What if I ONLY want to hear about deals, specials and giveaways on my social media stream without the fluff?

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