Mar. 10‘10
by Brent Diggins
If you are “The Old Man” from The Christmas story, when you win a MAJOR award you shine it up and put it in your frontroom window for the neighborhood to see and for your son to grope.
If you are 99.9% of advertising agencies, when you win a major award you shine it up and put it in your trophy case for your clients to see and for your employees to grope.
If you are Mindspace, when you win a major award you shine it up, strap it to a gold chain or bolt it to the hood of your car, and find other things to grope.
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Mar. 1‘10
by Kristina Wood
Because it’s Monday.
Because it’s March.
Because we’re Mindspace.
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Tags: abstract, arizona, Arizona ad agency, arizona marketing company, art, bird, Branding, communications, creative, design, graphic design, happy, march, message, Mindspace, Mindspacers, monday, poster, Twitter
Feb. 23‘10
by Jessica Hansen
Have you read the Advertising Age article from February 15 titled, “My Life as H.J. Heinz: Confessions of a Real-Life Twitter Squatter” yet? If not, read it: http://bit.ly/aKwHIS [select first article listed]. Then, answer this question: What are you doing to monitor your brand across the various social media channels? Are you doing enough?
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Tags: Advertising Age, Brand, Heinz, Social Media, Twitter
Feb. 17‘10
by Brent Diggins
A successful PR campaign includes many elements including overall strategy, personnel and execution.
However, there are three elements that I deem as highly essential, but that are often skated over. They are:
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Tags: PR, public relations, successful PR
Feb. 16‘10
by Jennifer Avrhami
What do you do when your good name is being taken through the mud? You can launch a campaign on how the culprit needs to be stopped, or you could take the opportunity to launch a positive awareness campaign that proves the culprit wrong.
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Tags: crisis communications, entertainment, Media Relations, PR, Reality TV, Television
Feb. 11‘10
by Jennifer Avrhami
What do you do when you have a public relations nightmare on your hands? Have you considered the possibility of one? Judging by their reaction and handling of the situation, it seems as if the principal of Litchfield Elementary School and the Litchfield Elementary School District hadn’t planned for one.
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Tags: communications, crisis communications, Journalism, Media Relations, PR, PR Best Practices
Feb. 10‘10
by Kristina Wood
Me and My Sister Designs is an established name in the quilting industry. Known for their bright, fun, whimsical patterns, the company designs fabric and patterns for quilting enthusiasts.
With quilting gaining popularity with the 30-something demographic and with competition popping up geared toward this younger crowd, the company originally enlisted Mindspace to freshen up their look. With few ideas of how they wanted to do this, they relied heavily on Mindspace’s expertise. Through research and a number of brand exercises, Mindspace helped them better understand their brand and the target market they needed to reach. In doing so, we pinpointed the items in their arsenal that were in need of a refresh.
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Tags: Arizona ad agency, arizona marketing company, Branding, business card, case study, client, color palette, customer communication, design, design firm, fabric, graphic design, Interactive, logo, Marketing, marketing research, messaging, Mindspace, Mindspacers, patterns, photography, portfolio, profession, project, quilting, rebrand, rebranding, website
Feb. 8‘10
by Anna Heidecker
Call me un-American, but there is only one thing I enjoy about Superbowl Sunday. Before you ask, no- it’s not the uber masculine trash talk about which team will prevail nor is it the gluttonous table spreads of bean dip, chicken wings, and blocks of processed cheese- rather it is the ridiculously over-priced advertisements between plays I look forward to most.
Light beer, Doritos, and Go-Daddy models- oh my.
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Tags: Advertising, Advertising Cost, Marketing, Nielsen ratings, Super Bowl, Super Bowl Commercials
Feb. 5‘10
by Scott Smith
For some reason, I can’t miss an episode of The Biggest Loser. It’s my “guilty pleasure” show. There’s just something overly entertaining about watching twenty insanely obese people sweat out pounds in the double digits from week-to-week. But having the marketing mindset that I have, I can’t help but notice how half the show is filled with thinly veiled “product placement ads.” I enjoy analyzing commercial ads, sponsorship deals, and marketing strategies. With that said, in a recent episode of The Biggest Loser, I caught on to a very unique play on the “product placement” technique and I had to blog about it…
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Tags: Arizona ad agency, biggest loser, Extra Sugar Free Gum, fast food, fresco, Marketing, NBC, phoenix marketing, product placement, quick service restaurant, Reality TV, subway, taco bell, tv show, Wrigley
