At Mindspace, we work hard to develop cutting-edge flash solutions for our clients. At the vanguard of what’ s hot in the flash community these days is a new technology called augmented reality (AR), which provides a unique interactive solution for users with a webcam. AR combines real-world data with computer-generated imagery, such as the yellow first down markers displayed in football broadcasts.
Given the “wow” factor that AR offers, expect to see more and more of it in the coming year as marketing agencies find creative ways to reach out to consumers using Flash and AR. And after scratching the surface of what AR offers, I can’t wait to use it more extensively. Here’s what you need to do:
1) Make sure your webcam is on. Augmented reality does not work without a webcam.
2) Print out the tracking target.
3) Be sure to hold your tracking target so it faces the camera directly. If it’s pointing the wrong way, we can’t work our magic.
4) Mac users – you may need to activate your webcam via your “Flash Player Settings”. Just right click the pop-up window, select the webcam icon, and choose USB video from the drop-down list.
Once you’re ready, click on the image below and select “Allow”.
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