Making it personal.
When you’re a designer at heart, you can’t help but put your skills to good use regardless if the project is business or personal (and in this case, it’s personal).
I find myself taking advantage of every opportunity I can to make the most of my passion, even through everyday life. Being a designer in the marketing business, it is oftentimes required that you scale back your wacky creative ideas and take the more refined, conservative approach. That’s why even a two-year-old birthday party is an opportunity to let the creative juices flow.
Throughout my years in the design industry, I’ve learned to never underestimate the power of presentation and first impressions. The scale of the event or cost of the product you’re selling doesn’t matter. It’s how it is presented to your audience that will get them excited—even if it’s only a two-year-old’s birthday party!
This birthday invitation was printed as a poster, rolled up, tied with ribbon and mailed in tubes. Now, the only drawback is making sure the party lives up to the hype!
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