Tales from the Interactive Trenches
A few situations encountered by the Mindspace Interactive team.
May. 20‘10
Apr. 13‘10
A Couple Minutes with… Scott Monty, Head of Social Media for Ford Motor Company AND Fiesta Movement Team Phoenix Agents Sunny Thaper and Austin Baker
I recently had the opportunity to meet with Scott Monty, head of social media for Ford Motor Company, as well as the Team Phoenix Agents for the Fiesta Movement campaign that is currently being driven by Ford Motor Company. Check out the resulting video interviews.
Mar. 1‘10
Feb. 23‘10
Monitoring Your Brand Online – Is It Enough?
Have you read the Advertising Age article from February 15 titled, “My Life as H.J. Heinz: Confessions of a Real-Life Twitter Squatter” yet? If not, read it: http://bit.ly/aKwHIS [select first article listed]. Then, answer this question: What are you doing to monitor your brand across the various social media channels? Are you doing enough?
Feb. 16‘10
Combating a Negative Image: Jersey Shore
What do you do when your good name is being taken through the mud? You can launch a campaign on how the culprit needs to be stopped, or you could take the opportunity to launch a positive awareness campaign that proves the culprit wrong.
Feb. 11‘10
A Publicity Nightmare
What do you do when you have a public relations nightmare on your hands? Have you considered the possibility of one? Judging by their reaction and handling of the situation, it seems as if the principal of Litchfield Elementary School and the Litchfield Elementary School District hadn’t planned for one.
Feb. 10‘10
PROJECT OVERVIEW: Me and My Sister Designs Rebrand
Me and My Sister Designs is an established name in the quilting industry. Known for their bright, fun, whimsical patterns, the company designs fabric and patterns for quilting enthusiasts.
With quilting gaining popularity with the 30-something demographic and with competition popping up geared toward this younger crowd, the company originally enlisted Mindspace to freshen up their look. With few ideas of how they wanted to do this, they relied heavily on Mindspace’s expertise. Through research and a number of brand exercises, Mindspace helped them better understand their brand and the target market they needed to reach. In doing so, we pinpointed the items in their arsenal that were in need of a refresh.
Feb. 8‘10
Super Bowl Ads- Worth the Cost?
Call me un-American, but there is only one thing I enjoy about Superbowl Sunday. Before you ask, no- it’s not the uber masculine trash talk about which team will prevail nor is it the gluttonous table spreads of bean dip, chicken wings, and blocks of processed cheese- rather it is the ridiculously over-priced advertisements between plays I look forward to most.
Light beer, Doritos, and Go-Daddy models- oh my.
Jan. 28‘10
Why is the “Got Milk?” Slogan So Popular?
I was out of town recently trying to pass a cement truck with a large sticker on the back that read “Got Cement?” Hmmm… had a familiar ring. In the same trip, I observed a few billboards and storefronts with everything from “Got Cavities?” to “Got Termites?” and mused about the sincerest form of flattery. Why has this 1993 brainchild of ad agency Goodby Silverstein & Partners spawned an entire industry of “Got…” marketing slogans?
Jan. 20‘10
Using Your Body for PR
Companies and celebrities alike are always dreaming up new and inventive ways to stir up publicity. The latest stunt, a series of 10 plastic surgery procedures in one day, gets the news and public talking.
