Last week, at an IABC Phoenix / PRSA Phoenix / AMA Phoenix event, I had the opportunity to meet Scott Monty, Ford Motor Company’s Global Digital & Multimedia Communications Manager. Scott communicates with nearly 40,000 people each day on Twitter alone and was kind enough to let the Mindspace PR team ask him a few questions about social media and Ford’s efforts.

Watch the video below to learn about:

• - Scott’s career path
• - Ford Motor Company’s Fiesta Movement campaign
• - Statistics to use in getting social media buy-in from senior-level executives
• - How Scott differentiates interactions across various social media channels
• - Brands that Scott feels are doing a great job with their own social media initiatives

As Scott explains, the Ford Fiesta Movement is a social media initiative that was designed to create excitement about the company’s newest car. Now in its second phase, the Fiesta Movement consists of 20 teams with two agents each. Fiesta Movement Team Phoenix, comprised of creative talents Sunny Thaper and Austin Baker, is one of the competitive teams involved in the national campaign. I enjoyed meeting Sunny and Austin last week as well and appreciated them taking the time to share more information about their efforts for this campaign.

Watch the video below to learn about:

• - How Fiesta Movement Phoenix is being publicized
• - Social media channels that are proving most effective for the Phoenix market
• - Ways you can get involved with the Fiesta Movement challenge

Let’s help Sunny and Austin win the Fiesta Movement (and possibly a brand-new Ford Fiesta) and bring the Phoenix market to the forefront of this national campaign. Text message “PhxSpots” to 44144 and sign up for e-mail updates to learn about upcoming events and ways to help Phoenix earn “points” for the challenges.

And to learn more from Scott Monty, check out his personal blog where he shares his perspectives on social media: The Social Media Marketing Blog.

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Tags: Austin Baker, Fiesta Movement, Ford Motor Company, Scott Monty, Social Media, Sunny Thaper